DXRacer Branding Guidelines
Last updated August 2018
This living document is meant to serve as a general guideline for the use of the DXRacer logo. This will ensure a consistent visual feel and recognition of our brand across all mediums.
If you have a specific question that isn’t covered in this guide, please contact firstname.lastname@example.org to verify you are representing DXRacer in an acceptable form.
DXRacer was established to provide everyone a comfortable and ergonomic seating option.
The black on white logo should be used on lighter backgrounds.
The other version of the DXRacer Logo is white with a dark background. The white logo should be used on darker backgrounds.
Spacing and Sizes
Grey padding indicates exclusion safe zones. This is so no headlines or words encroach on the logo.
Blue indicates clear space. Unless otherwise noted, the blue area must be kept free of other elements.
The DXRacer logo is scalable and works well in all sizes.
Our standard DXRacer logo. Outside of a few exceptions, this is the default, go-to, everyone’s happy version. When in doubt, use this.
On dark backgrounds, make sure the logo is in white.
Common logo Mistakes
Nope. Nuh-uh. Don’t do these.
Keep the DXRacer logo consistent through communications and design. Here are ways our logo should NOT appear:
Our colors give our logo and brand personality. Black, red, and white call back to our racing origins.
#000000 C 75
R 0 M 68
G 0 Y 67
B 0 K 90
Pantone 6 C
#e30513 C 4
R 227 M 100
G 5 Y 100
B 19 K 1
Pantone 711 C
#ffffff C 0
R 255 M 0
G 255 Y 0
B 255 K 0
Pantone 663 C
In instances where our two color logo cannot be used (such as a red background), our all white or all black color options can be used instead. Use the greyscale chart below to determine which one-color logo should be used.
When do I use the primary or alternate logo?
Fonts and Typography
Typography is a key element to communicate a unified personality for DXRacer.
We have selected the Brandon Grotesque family due to its clean, modern look. We use Brandon Grotesque Medium for headings, and Brandon Grotesque Light for paragraphs and body.
Do not apply additional bolding or italics to Brandon Grotesque.